“Made in the USA” Claims Face Renewed FTC Scrutiny

The Federal Trade Commission (FTC) has recently intensified enforcement of “Made in the USA” claims, signaling that such marketing representations remain a priority even amid broader deregulatory themes in the second Trump administration.   In July, the commission designated “Made in the USA Month” and used the occasion to highlight the legal standards companies must meet when promoting domestic manufacturing.

“It is important to protect Americans from deceptive advertising…when they buy something that says, ‘Made in the USA’ they are actually supporting American workers, American manufacturers, and American communities,” FTC’s July 1 press release stated.

Recent Enforcement Actions

Just days later, on July 8, FTC announced that it had issued warning letters to four manufacturers—Americana Liberty, Oak Street Manufacturing, Pro Sports Group, and USA Big Mountain Paper—for potentially deceptive US-origin claims.  “Companies that falsely claim their products are ‘Made in the USA’ can expect to hear from the FTC,” the commission warned.

FTC also notified Amazon and Walmart, urging them to strengthen oversight of “Made in the USA” representations made by third-party sellers on their platforms.

Legal Framework and Risk

Under the FTC’s 2021 Made in USA Labeling Rule, marketers must ensure that any unqualified “Made in USA” claim is backed by evidence showing that the product is “all or virtually all” made in the United States.  That requirement extends beyond final assembly—virtually all components must be US-sourced, and all significant processing must occur domestically.  FTC can seek civil penalties in exceeding $50,000 per violation.

What Businesses Should Do Now

Companies making US-origin claims—whether on packaging, advertising, or e-commerce listings—should immediately assess whether those claims are substantiated and appropriately qualified.  Supply chain documentation, legal review of marketing copy, and platform-level seller oversight are all critical steps.  FTC’s recent actions make clear that “Made in USA” claims are no longer low-risk, especially for businesses operating under public scrutiny or national branding strategies.

For support with compliance reviews, developing lawful origin claims, or navigating FTC correspondence, our team is here to help.